Itay Alon, Founder

Itay is the founder and Managing Director of Alternativi – Creating Driving Culture , the leading brand in Israel for Advanced Driving. Over the years, Alternativi has instructed over 600,000 drivers from various markets such as Government, Military, Police, High-Tech, Distributors and the Private market. Itay is a serial performer on national radio and TV and a Senior Advisor in various Road Safety Forums.  His outstanding understanding of the Driver has created the Pro-Driver approach which is used in the unique Learning and Development of Drive4D.